Responsibilities
- Marketing Strategy & Execution: Develop and execute integrated online and offline marketing strategies to increase brand awareness, generate qualified leads, and support business growth in the German market.
- Content & Brand Management: Manage and optimize marketing content across the company website, social media platforms, brochures, presentations, case studies, and other marketing materials to ensure consistent brand messaging.
- Digital Marketing: Plan and execute localized digital marketing campaigns, including LinkedIn, Google Ads, email marketing, SEO/SEM, and other online channels, to increase brand visibility, customer engagement, and lead generation.
- Event Management: Plan, organize, and execute exhibitions, trade shows, customer events, product launches, training sessions, and partner marketing activities, ensuring smooth coordination and successful delivery.
- Market Intelligence: Conduct market research, monitor industry trends and competitor activities, and provide actionable insights to support marketing strategies and business decisions.
- Partner Marketing: Build and maintain strong relationships with distributors, installers, media partners, agencies, and other external stakeholders to develop and execute joint marketing initiatives.
- Marketing Performance Analysis: Monitor campaign performance, website traffic, lead generation, customer engagement, and marketing ROI using analytics tools. Prepare regular reports and provide recommendations for continuous improvement.
- Cross-functional Collaboration: Work closely with Sales, Product, and Headquarters teams to ensure marketing activities align with overall business objectives and support commercial success.
About You
- Education: Bachelor's degree or above in Marketing, Business Administration, Communications, or a related field.
- Experience: 1–3 years of experience in marketing, digital marketing, brand management, event management, or related roles. Experience in the renewable energy, solar, energy storage, inverter, or electrical industry is highly preferred.
- Skills: Strong communication, project management, organizational, and analytical skills, with the ability to manage multiple projects simultaneously and deliver results in a fast-paced environment.
- Language: Fluent German (both written and spoken) is mandatory. Professional proficiency in English is required for effective communication with the global headquarters and international teams.
- Tech Savvy: Proficient in Microsoft Office. Experience with CRM systems (e.g. HubSpot or Salesforce), Google Analytics, LinkedIn Campaign Manager, Canva, Adobe Creative Suite, or similar marketing tools is an advantage.
- Attributes: Self-motivated, proactive, detail-oriented, and capable of working independently while contributing effectively within a dynamic international team.